For a Nutri Balance advertisement, the advertising agency of Prolam Y&R created a hilarious collection of images which show what happens when dogs are dissatisfied with their food.
“Bad food, bad dogs†shows dogs screwing over their owners by leading them into holes in the sidewalk, digging up dead bodies and knocking over card towers. The funny collection of images is a great advertisement for Nutri Balance.
Implications - Hilarious animal imagery is an excellent way for companies to show their compassionate sides and incorporate humor into their advertising campaigns. Consumers have a soft spot in their hearts for animals and thus typically react well to the incorporation of animals into product designs and advertising campaigns.
Poorly-Behaved Pooches
Nutri Balance Ads Show What Happens When Dogs Are Unhappy
Trend Themes
1. Animal Humor in Advertising - Companies can incorporate animal humor into their advertising campaigns.
2. Pet Food Industry - Brands can innovate and promote pet food with a focus on pet satisfaction and health.
3. Pet-owner Relationship - Companies can create products aimed at strengthening the bond between pets and their owners.
Industry Implications
1. Advertising - Advertising agencies can tailor campaigns towards animal lovers to increase engagement and effectiveness.
2. Pet Food - Pet food companies can identify opportunities to create healthier and more satisfying pet food products.
3. Pet Care - Pet care companies can focus on developing products that improve the relationship between pets and their owners.