Nutral is made to be natural, and to further that idea they have created a line of packaging that is based on the skin of the fruits they’re based around.
The designs include grain cereal made to look like grains and strawberry yogurt with a strawberry design. The Nutral packaging designs even come (in the case of Orange or Apple) with a cute leaf on the top, making it seem even more like the original fruit. Take a look at the fun fruit designs by Nutral above.
Leaf-Topped Packaging
Nutral Creates Fruit Skin Inspired Designs
Trend Themes
1. Fruit-inspired Packaging - Opportunities exist for companies to explore using fruit as inspiration for their product packaging designs.
2. Natural Packaging - The use of packaging designs that incorporate natural elements and textures could be a disruptive innovation opportunity for businesses that value sustainability and eco-friendliness.
3. Realistic Packaging - The trend towards creating packaging designs that mimic the appearance of the actual product can offer a unique selling point and help products stand out on store shelves.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industries could leverage fruit-inspired packaging to create visual interest and differentiate their products from competitors' offerings.
2. Cosmetics and Personal Care - The use of natural textures and elements in packaging designs for cosmetics and personal care products could appeal to consumers looking for natural and eco-friendly alternatives.
3. Consumer Goods - Companies in the consumer goods industry could benefit from creating realistic packaging designs that showcase the unique features and benefits of their products.