The contents of this illustrated nut packaging are produced and sold by people who really are nuts about fair trade. The product is owned by the farmers that grow the different varieties of protein-rich legumes, maintaining a business plan that earns all parties the pay that they deserve for their work.
Liberation Nuts are considered a quite personal product, given the mission behind their production and sale. To communicate this, the creative individuals from Designed By Good People came up with cute hand-drawn mascots to champion this social-minded brand. Picketing with placards, the peanut and cashew characters stir up customer interest and engagement. By holding signs up in these label illustrations, the animated kernels deliver a clear message about the noble values of the UK-based food producer.
Petitioning Nut Packaging
Liberation Nuts Branding Asserts an Activist Flavor
Trend Themes
1. Fair-trade Nut Products - There is an opportunity for companies to produce and market fair-trade nut products using sustainable and ethical practices.
2. Activist Branding - Companies can use activist branding to engage customers and create a sense of personal connection with their products.
3. Illustrated Packaging - There is potential for companies to use hand-drawn illustrations on their packaging to add a unique and personal touch to their brand.
Industry Implications
1. Food Production - Food production companies can implement fair-trade practices and use activist branding to create a unique selling proposition for their products.
2. Packaging Design - There is an opportunity for packaging design companies to create unique and personalized packaging concepts using hand-drawn illustrations.
3. Fair-trade Certification - Fair-trade certification organizations can partner with food producers to ensure ethical practices and promote fair-trade nut products to consumers.