JOI is a vegan-friendly brand specializing in nut milk bases that are made from 100% natural ingredients. In addition to individually sold almond and cashew milk starters, the JOI Combo 2-Pack features both products in one convenient bundle.
The best-selling combo pack includes 100% almond and cashew milk that will elevate morning coffee creations, smoothies, baking projects and more. The vegan-friendly nut milk bases are also gluten-free, whole30-approved, certified kosher and non-GMO.
JOI products are made by adding 1-2 tablespoons of the base to every 1 cup of water. The mixture is then fused in a blender for 30 seconds on medium high, and can be combined with more base product depending on one's desired level of creaminess and thickness.
Nut Milk Base Bundles
JOI's Combo 2-Pack Features Almond and Cashew Nutbases
Trend Themes
1. Vegan Milk Bases - The growing demand for plant-based alternatives presents an opportunity for disruptive innovation in the development of new vegan milk bases with unique flavors and nutritional benefits.
2. Convenient Bundles - The popularity of bundle packs like JOI's Combo 2-Pack demonstrates a trend towards offering consumers convenience and value, providing an opportunity for other brands to create their own convenient product bundles.
3. Customizable Creaminess - The ability to adjust the creaminess and thickness of nut milk bases opens up possibilities for personalized products and innovative recipes that cater to individual preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new product development opportunities by creating innovative vegan milk bases and leveraging the trend towards plant-based alternatives.
2. Health and Wellness - The health and wellness industry can capitalize on the demand for gluten-free, whole30-approved, certified kosher and non-GMO products by developing and promoting nut milk bases that meet these certifications and align with consumer values.
3. Kitchen Appliances - The popularity of nut milk bases creates an opportunity for kitchen appliance manufacturers to develop specialized blenders or machines that streamline the process of making homemade nut milk quickly and efficiently.