Aveda's new Shampure Nurturing Shampoo Bar is 94% naturally derived and beneficial for providing care with a signature aroma and without ingredients like mineral oil, animal ingredients and silicones. The limited-edition Shampure Nurturing Shampoo Bar can be worked up to a lather in the hands or directly onto wet hair, and it can be finished off with the complementary Shampure Nurturing Conditioner. The vegan and cruelty-free shampoo bar is one that's both waste-reducing and resource-sharing.
For Earth Day this year, Aveda is joining forces with charity: water to support safe water initiatives like bringing clean water to people in need in India, Nepal, Madagascar and Ethiopia. On top of donating $5 from the sale of every Shampure Nurturing Shampoo Bar, Aveda will also be supporting the initiative with the sales of other products, lines and sets.
Free-From Shampoo Bars
Aveda's Shampure Nurturing Shampoo Bar Supports Clean Water Initiatives
Trend Themes
1. Natural Shampoo Bars - The natural and eco-friendly trend is disrupting the traditional shampoo industry, opening up opportunities for ingredient innovation and eco-friendly packaging designs.
2. Charitable Product Partnership - Companies partnering with charitable organizations to promote social and environmental causes encourages brand reputation and consumer loyalty, while serving as a means for social impact.
3. Vegan & Cruelty-free Haircare - The rise in consumer awareness of animal welfare and environmental concerns is creating opportunities for brands to create more vegan and cruelty-free haircare products, leading to an increased demand in the market.
Industry Implications
1. Haircare Products - The haircare industry can benefit from offering more eco-friendly and natural alternatives to traditional shampoo products, like shampoo bars, which appeal to consumers seeking sustainable and plastic-free alternatives.
2. Charitable Partnerships - Partnering with charitable organizations can benefit many industries and products, as it serves as both a means for social impact and a way for companies to build consumer loyalty and increase brand reputation.
3. Vegan & Cruelty-free Beauty Products - Industries focusing on beauty products can benefit from the rise in demand for vegan and cruelty-free alternatives, leading to opportunities for creating more eco-friendly and ethical haircare products like the Shampure Nurturing Shampoo Bar.