Karl Lagerfeld is not only a fashion god, but a tremendously impressive photographer as well. His latest work for Numero #111 entitled 'Dangerous Couture' features d'management group's own Elisa Sednaoui and Karl's muse Baptiste Giaboconi.
Styled by Capucine Safyurtlu, the vampy shoot shows off diva pieces from Chanel, Armani and Valentino. Not only does the Numero #111 editorial scream sex appeal, but a little female domineering as well.
Implications - As similar tactics are being utilized by marketers to generate public attention, corporations are finding it much more difficult to stand out. As such, many marketing firms are resorting to shockvertising techniques, such as using provocative and sexualized imagery, in order to garner consumer interest. Corporations need to be weary of using this marketing technique however as it can easily alienate existing customers.
Whiptastic Editorials
Numero #111 Shows ‘Dangerous Couture' by Karl Lagerfeld
Trend Themes
1. Shockvertising Techniques - Corporations are resorting to shockvertising techniques, such as using provocative and sexualized imagery, in order to garner consumer interest.
2. Difficulties in Standing Out - As similar tactics are being utilized by marketers to generate public attention, corporations are finding it much more difficult to stand out.
3. Alienation of Existing Customers - Corporations need to be weary of using shockvertising techniques as it can easily alienate existing customers.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from examining and utilizing shockvertising techniques to stand out in a crowded market.
2. Fashion and Design - The fashion and design industry can explore the use of provocative and sexualized imagery in their campaigns to generate consumer interest.
3. Media and Publishing - Media and publishing companies can consider the impact of shockvertising techniques on their content and audience engagement strategies.