Gooday, a culture milk brand, recently joined forces with creative technology studio Appetite Creative to launch a new interactive, connected packaging experience. The new packaging allows users to register for instant prizes through the QR codes.
For each major draw, one lucky winner (out of a total of three) will receive an all-expenses-paid trip to Japan for four people, including round-trip flights, four days and three nights of accommodation, a one-day tour package, and spending money. Additional prizes include P10,000 worth of GCash Credits, P1,000 worth of GCash Credits, a Nintendo Switch Lite, and Goodday gift packs for 50 winners.
"Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel," said Jenny Stanley, Managing Director at Appetite Creative.