The Nowhere FC Football Cafe is an eatery whose image is entirely centered on soccer. Indeed, the cafe serves as the official concessions vendor for Lion's Gate Field, a local pitch in downtown Manhattan that acts as the impromptu home field for Nowhere FC.
Nowhere FC is a multi-level football club and streetwear brand. Since opening in 2010, it's been outfitting local leagues in the Chinatown area with bespoke football jerseys. Recently, the Nowhere FC organization decided to open the Nowhere FC Football Cafe as a way to support the players in the area with healthy superfoods.
Items on the Nowhere FC Football Cafe menu include shakes, bowls, coffee, tea, and juices. The majority of the items have names related to soccer in some way, such as 'Buy the Zlatan,' a protein shake, and 'Oranje,' the cafe's freshly squeezed orange juice.
Soccer-Themed Lifestyle Cafes
The Nowhere FC Football Cafe is the Official Concession for the Team
Trend Themes
1. Soccer-themed Restaurants - Opportunity for businesses to create soccer-themed restaurants that cater to soccer fans and players, offering a unique dining experience.
2. Sports Brand Expansion - Opportunity for sports brands to expand their offerings by opening themed cafes, attracting a new audience and increasing brand visibility.
3. Health-conscious Sports Cafes - Opportunity for the creation of health-conscious sports cafes, serving nutritious superfoods to support the fitness needs of athletes and sports enthusiasts.
Industry Implications
1. Hospitality - Hospitality industry can embrace the soccer-themed restaurant trend, providing an exciting atmosphere for sports fans and players to enjoy.
2. Sports Apparel - Sports apparel industry can diversify and capture new markets by opening themed cafes that showcase their brand and engage with customers.
3. Food and Beverage - Food and beverage industry can tap into the demand for health-conscious options by opening sports cafes that offer nutritious and energizing menu items.