Shake Shack continues to add to its Now Serving series as the fast-food chain taps Michelin star Chef Junghyun Park, also known as 'JP.' His team at the Atoboy restaurant creates a special shrimp burger, stemming from the popular dish in South Korea. This marks the second time that Shake Shack is adding a seafood option to its menu.
The dish features a fried crispy shrimp patty with hash browns, the Atoboy Grenada pepper sauce, butter lettuce, and shaved red onions -- all of which rests between a toasted potato bun. The upcoming burger is set to launch officially on May 6th exclusively at the Madison Square Park location, with orders placed ahead of time, or for delivery and pick up in the designated zones.
Saucy Crisp Shrimp Burgers
Shake Shack's Now Serving Series Grows with Junghyun Park
Trend Themes
1. Seafood Burgers - There is an opportunity for other fast-food chains to explore adding more creative and authentic seafood burger options from different parts of the world like Shake Shack did with Chef Junghyun Park.
2. Collaborations with Famous Chefs - Following Shake Shack's success in its latest collaboration with Michelin star Chef Junghyun Park, other fast-food chains can partner with renowned chefs to create menu items that capitalize on their unique culinary skills.
3. Special Series Collaborations - Fast food chains can create buzz by launching exclusive series of limited-time items that combine their own branding and unique offerings with different specialties that meet the demand for food innovation in the current market.
Industry Implications
1. Fast Food and Quick Service Restaurants - There is an opportunity for these businesses to boost sales and target a wider demographic by creating more menu options that feature innovative global flavors like Shake Shack's special shrimp burger with the Atoboy Grenada pepper sauce.
2. Seafood Industry - There is an opportunity to partner with fast-food chains to bring creative and authentic seafood dishes to new markets and consumers, like the fried crispy shrimp patty seen in Shake Shack’s latest collaboration with Atoboy restaurant.
3. Food Delivery and Pick-up Services - With the growing demand for contactless services, there is an opportunity for major food delivery platforms and services to focus on expanding their reach to match the surging demand for innovative fast-food items like Shake Shack's exclusive shrimp burger for a more widespread audience.