The Now Glam Vogue Italia editorial is currently being showcased as a part of the magazine's May 2014 issue. Models Nastya Stem and Natalie Westling, both relatively new to the industry, are captured by photographer Emma Summertime who made the women appear rebellious and offbeat.
Stylist Patti Wilson put together ensembles that are athletic and grungy, certainly a difficult line to walk given the simplicity of sporty styles. In the images, Stem and Westling are found dressed in ball caps, short skirts, bomber jackets, leather trousers and biker vests, apparel that one would not at first expect to find near baseball diamonds.
Together the ensembles display a new side to athletic dress. While the pieces are functional, they at the same time mix up the lot.
Athletic Grunge Editorials
The May 2014 Now Glam Vogue Italia Photoshoot is Rebellious
Trend Themes
1. Athletic Grunge - The trend of combining athletic and grungy styles opens up opportunities for fashion brands to create edgy and rebellious clothing lines.
2. Offbeat Fashion Photography - The trend of capturing models in rebellious and offbeat styles presents a disruptive innovation opportunity for photographers to explore new creative directions in their fashion editorial work.
3. Reinterpretation of Sportswear - The trend of reimagining sporty clothing pieces in unconventional ways offers opportunities for clothing designers to create unique and unexpected athletic-inspired fashion collections.
Industry Implications
1. Fashion Design - The fashion design industry can capitalize on the athletic grunge trend by creating innovative and rebellious clothing lines that blend sporty and edgy elements.
2. Fashion Photography - Fashion photographers can embrace the offbeat fashion photography trend to differentiate their work and explore new creative possibilities in capturing rebellious and unconventional fashion styles.
3. Sportswear Manufacturing - Manufacturers of sportswear can seize the opportunity presented by the reinterpretation of sportswear trend to create unique and unexpected athletic-inspired clothing pieces that appeal to a wider consumer base.