As part of its Store in a Box package created to celebrate the 10th anniversary of the brand’s US Family Program, IKEA created a limited-edition novelty scented candle. The HUVUDROLL candle gets its name, and aroma, from the Swedish furniture giant's famous meatballs and it promises an "immersive sensory experience."
To get their hands on the special candle from IKEA, and the other contents of the Store in a Box, people will need to participate in a sweepstakes that runs throughout the month of August.
Candles have become a particularly popular purchase within the last few years as people invest in small comforts to make their living spaces feel cozier and more comfortable while spending extended periods of time at home.
Meatball-Scented Candles
IKEA's Novelty Scented Candle Reminds of a Favorite Food Court Dish
Trend Themes
1. Food Scented Candles - Creating candles that replicate the smell of popular food items is a trend that could continue to grow as people seek out comforting scents.
2. Limited Edition Sensory Experiences - Limited edition items that offer unique multisensory experiences could create buzz for brands and drive sales among devoted fans.
3. Home Comforts - The trend of investing in small comforts to create a homier living space is likely to continue as people spend more time at home.
Industry Implications
1. Home Goods - The home goods industry could benefit from creating candles that offer unique sensory experiences and replicate popular scents.
2. Food and Beverage - The food and beverage industry could explore opportunities to create products inspired by popular scents, such as candles that smell like food items.
3. Retail - Retail stores that offer limited edition multi-sensory experiences could increase brand awareness and drive sales among fans of the brand.