Bacardi recently initiated the 'No-Straw' movement as a means of combating plastic straw waste. Plastic straws are directly linked to the spirits market, meaning Bacardi's drinks are often served with plastics straws that will eventually end up in landfills. This initiative aims to reduce waste by asking consumers to say no to plastic straws at the bar and at home.
Bacardi's No-Straw movement is part of the company's environmental campaign titled 'Good Spirited: Building a Sustainable Future.' The company has already vowed to remove straws and plastic stir sticks from its company events, in order to send a message about the need for conservation. In addition to the in-house initiative, Bacardi also plans to achieve its goal of net zero impact by sourcing raw materials from sustainable sources, implementing eco-friendly packaging and reducing both water use and green house gas emissions.
The initiative demonstrates how companies are using their position of influence to set a precedent for consumers and other brands.
Waste-Reduction Initiatives
Bacardi's 'No-Straw' Movement Aims to Reduce Plastic Straw Waste
Trend Themes
1. Plastic Waste Reduction - Businesses can take initiatives on encouraging the reduction of plastics in their products to reduce waste.
2. Sustainability Campaigns - Brands can launch campaigns that advocate for the environment and encourage consumers to join the movement.
3. Eco-friendly Packaging - Companies can explore using sustainable packaging materials to help reduce their environmental impact.
Industry Implications
1. Alcohol Industry - The Alcohol industry can take steps to encourage customers to avoid single-use plastics, such as straws, in their products.
2. Packaging Industry - As more companies seek eco-friendly packaging alternatives, the Packaging Industry can capitalize on this trend by developing greener packaging options.
3. Hospitality Industry - Hotels, bars and restaurants can educate their customers on the harmful effects of plastics, and encourage them to switch to more sustainable alternatives.