NorthShore Care Supply recently expanded its portfolio with the introduction of the its Megamax Briefs in two new colorways: black and tie-dye. To kick off the launch and reach its target audience, the brand is launching a national campaign through SiriusXM and streaming audio.
"To help spread the word about Megamax and how life-changing our products can be, we decided to launch a national campaign to reach individuals and their loved ones managing incontinence," says Adam Greenberg, president and founder of NorthShore. "The goal is to increase awareness that incontinence is very common, it is not something to be ashamed of, there is help and you can live life and leave the house with the right products and supplies … like those offered at NorthShore.com."
Tie-Dye Incontinence Products
Northshore Launched the Megamax Briefs in Black and Tie-Dye
Trend Themes
1. Innovative Incontinence Products - Creating more stylish, comfortable and affordable incontinence products.
2. Marketing Campaigns for Health Care Products - Creating innovative ways to spread the word about health care products to target audiences.
3. Personalization in Health Care - Utilizing customization and personalization in the production and marketing of health care products to increase customer loyalty and satisfaction.
Industry Implications
1. Health Care Products & Services - Innovating the production of more advanced and personalized healthcare products such as the new Megamax Briefs to cater to the specific needs of each patient.
2. Marketing & Advertising - Developing new and innovative marketing campaigns specifically for health care products that target specific audiences and demographics.
3. Textile Industry - Innovating and creating affordable, high-quality textiles specifically for the production of healthcare products such as the Megamax Briefs in unique colors and designs.