nanamica, a Japan-based label, is partly responsible for a new capsule collection of NORTH FACE jackets, which were presented under its PURPLE LABEL subset.
With each of the styles available in all-neutral monochrome colorways, the apparel has a high-class look that's perfect for consumers who aren't interested in wearing clothing that has any unnecessary flair. This is carried throughout the entirely of the nanamica and NORTH FACE jackets, as even the pockets are hidden within the fabric and the colorway is only ever interrupted by the shimmer of metallic buttons that decorate the front and cuffs of the sleeves.
With this, the performance wear from the two brands is a weather-resistant alternative that's well-suited to those who don't want to compromise their style.
Refined Performance Wear
These NORTH FACE Jackets Were Made in Collaboration with nanamica
Trend Themes
1. High-class Performance Wear - A trend in performance wear that combines functionality with high-end design, appealing to style-conscious consumers.
2. Neutral Monochrome Colorways - A trend in apparel design featuring all-neutral monochrome color palettes, creating a sleek and sophisticated look.
3. Hidden Pockets and Metallic Accents - A trend in jacket design where pockets are concealed within the fabric and metallic buttons add subtle decorative elements.
Industry Implications
1. Fashion - Opportunity for fashion brands to merge performance and style, offering weather-resistant apparel with high-class design.
2. Outdoor Gear - Opportunity for outdoor gear manufacturers to collaborate with fashion labels and create weather-resistant performance wear with hidden pockets and metallic accents.
3. Manufacturing - Opportunity for manufacturers to produce high-quality neutral monochrome performance wear with hidden pockets and metallic accents for various brands.