California-based home goods brand Norden recently launched a trio of new fragrances inspired by the Golden State. Idyllwild, Ojai and Big Sur are three essential oil blends that have been formulated to capture the essence of different parts of California, including the desert, the coast and the mountains. For use, Norden suggests dropping a small amount of the oil into a diffuser or blending it with a carrier oil.
These new scents from Norden are available to consumers as both essential oil blends and aromatic room sprays.
With notes of sage, vetiver, citrus, patchouli and frankincense, these essential oil products will help consumers tap into memories of some of the most distinctive scents of the state.
State-Inspired Diffuser Scents
Norden's Essential Oil Blends Capture the Essence of California
Trend Themes
1. State-inspired Diffuser Scents - Disruptive innovation opportunity: Creating unique region-specific essential oil blends that capture the essence of different places and environments.
2. Aromatic Room Sprays - Disruptive innovation opportunity: Developing room sprays with scents that evoke specific locations or memories.
3. Essential Oil Blends - Disruptive innovation opportunity: Designing essential oil formulations that cater to consumers' desire for place-inspired scents.
Industry Implications
1. Home Goods - Disruptive innovation opportunity: Integrating state-inspired diffuser scents into a range of home products for a more immersive sensory experience.
2. Wellness - Disruptive innovation opportunity: Creating wellness products that incorporate region-specific aromas to enhance relaxation and emotional well-being.
3. Hospitality - Disruptive innovation opportunity: Offering customized fragrance options for hotel rooms and event spaces, allowing guests to experience the scents associated with a particular location.