Noom has introduced Noom Vibe, a wellness app designed to promote healthy habits through community engagement and habit tracking. The app provides users with 'Vibes,' a virtual currency earned by maintaining healthy habits, which can be redeemed for gift cards or donated to causes. Thus, this initiative combines financial incentives with self-efficacy.
Key features of Noom Vibe include an incentivized step and habit tracker, on-demand workouts, doctor-led health advice, and live coaching. The app offers over 1,000 personalized workouts and a daily schedule of health talks. It also emphasizes the importance of social connectedness, aligning with Surgeon General Murthy's call to integrate social aspects into healthcare. Noom Vibe aims to foster social connections through expert talks and community circles focused on various wellness topics, such as sleep, fitness, and mental health.