Digital weight management company Noom has announced the launch of its first behavioral health app, 'Noom Mood.' The new platform was designed specially to help users manage anxiety and general stress, as well as assist them with developing other healthy habits.
When feeling stressed or anxious, 'Noom Mood' users will be provided the ability to jump into daily 10-minute classes based on Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Acceptance Commitment Theory (ACT). Moreover, the app will offer access to a variety of mindfulness meditation techniques and tools. It will also offer human guidance and coaching where necessary.
Overall, the app offers tools for immediate relief from stress and anxiety-related symptoms, while also providing a useful long-term mood tracker.
CBT-Based Stress Management Apps
Noom Mood Helps Users Track and Manage Their Mental Health
Trend Themes
1. CBT and Dbt-based Mental Health Apps - The development of apps utilizing Cognitive Behavioral Therapy and Dialectical Behavioral Therapy for stress management is a growing trend in the mental health market.
2. Mindfulness Meditation Apps - Apps offering mindfulness meditation techniques are becoming increasingly popular for users seeking relaxation and stress relief.
3. Personalized Health Apps - Mental health apps like Noom Mood that offer personalized guidance and coaching are becoming more common in the digital weight management and health space.
Industry Implications
1. Mental Health Apps - The new Noom Mood app represents a disruptive innovation opportunity in the mental health app market, particularly for users seeking quick relief from stress and anxiety.
2. Digital Weight Management - Noom's expansion into behavioral health with their Noom Mood app presents an opportunity for digital weight management companies to expand their offerings to include mental health support.
3. Wellness Apps - As wellness apps become more common, mental health-focused apps like Noom Mood that offer personalized guidance and coaching could provide a unique competitive advantage.