NONIE is expanding its repertoire of sustainable staples ahead of this year's earth celebrations. The new launch features more of the brand's fully circular, zero-waste, and 100% recyclable clothing.
The planet-positive collection launch includes fabrics with zero microplastic release, made from pre-and post-consumer materials such as airbags and rugs. Made ethically through small batch production, the launch features three items: the Oversized Classic Blouse, the Black Skinny Ankle Slit Trousers, and the Black Opera Gloves.
Founded by Nina Kharey, the brand uses patented antiviral technology to protect each garment against the spread of viruses and bacteria, including COVID-19 and SARS. The technology is CDC, MIS, and EPA certified. It was developed in partnership with Meryl Technologies and tested by Doherty Insitute
Luxury Tech-Based Sustainable Apparel
NONIE is a Canada-Based Zero Waste Womenswear Brand
Trend Themes
1. Sustainable Apparel Launches - Launching planet-positive and sustainable fashion staples made of recycled and reused materials, with zero microplastic release and antiviral technology
2. Circular/eco Fashion Expansion - Expanding repertoire of zero-waste and 100% recyclable clothing options for women with patented antiviral technology to protect against COVID-19 and SARS
3. Zero Microplastic Release Fabrics - Using fabrics derived from pre-and post-consumer materials like airbags and rugs that have zero microplastic release
Industry Implications
1. Sustainable Fashion - Providing innovative and eco-friendly fashion options that addresses the need for sustainable and circular fashion items
2. Antiviral Clothing - Providing innovative solutions for antiviral clothing that offers protection against viruses and bacteria, including COVID-19 and SARS
3. Zero Waste Manufacturing - Providing innovative and eco-friendly solutions for zero waste manufacturing, utilizing pre- and post-consumer materials and reducing the impact on landfills