The Niagara National Water Company's VIP lineup of non-alcoholic beverages just got a total rebranding that enhances the coolness of the sparkling drink lineup.
Taking graffiti design into account, the bottle designs feature hip individuals with half their face submerged under the delicious beverage within with ingredients floating around. Branded for teens in Russia, the beverage branding gives youths an alternative drink to enjoy that's bursting with flavor and attitude.
The non-alcoholic beverage packaging is the design work of the Gordost design agency and makes personality a top priority. With young consumers looking up to older celebrities and influencers more than ever, the bottles help to make drinking a sparkling beverage look cooler than partaking in vices like drinking earlier than they should.
Submerged Hipster Beverage Branding
The VIP Non-Alcoholic Beverages Boast Graffiti-Inspired Design
Trend Themes
1. Graffiti-inspired Beverage Branding - Opportunity for beverage companies to incorporate urban art style in their branding, appealing to a younger demographic.
2. Youth-centric Non-alcoholic Beverages - Opportunity for brands to create non-alcoholic beverages specifically targeted towards teenagers, offering them a flavorful and attitude-filled alternative.
3. Personality-driven Packaging Design - Opportunity for design agencies to prioritize personality and individuality in packaging to attract younger consumers who look up to celebrities and influencers.
Industry Implications
1. Beverage - Disruptive innovation opportunity for the beverage industry to incorporate urban art styles and target the youth market segment with non-alcoholic options.
2. Design - Disruptive innovation opportunity for design agencies to create packaging designs that prioritize personality and individuality, appealing to younger consumers.
3. Advertising & Marketing - Disruptive innovation opportunity for advertisers and marketers to develop campaigns that promote non-alcoholic beverages as a cool alternative for teenagers, leveraging the influence of older celebrities and influencers.