As the concept of gender neutrality has entered mainstream discourse, brands like 'non gender specific' have sprung up in response. The skincare company labels itself as "the brand for every human" and its flagship product, 'The Everything Serum', is designed to appease the skincare needs of anyone, regardless of their gender identity.
As its name suggests, The Everything Serum handles a broad array of skin problems, including wrinkles, fatigue, elasticity, dark spots, pore size, brightness, and cellular rejuvenation (or lack thereof). 'non gender specific' recognizes that these are problems impacting all people as they age, and that all people might want to address them — rather than the female consumer that's typically targeted by similar products.
The Everything Serum contains a host of natural ingredients, like grape seed oil, vitamin E, mushroom extract, and caffeine, to name a few.
Human-Friendly Skincare Serums
'non gender specific' Calls Itself "The Brand for Every Human"
Trend Themes
1. Gender-neutral Skincare - Opportunity for brands to create skincare products that cater to the needs of all genders.
2. Inclusive Beauty - Opportunity for brands to promote inclusive beauty by offering skincare solutions for all individuals.
3. Multi-functional Skincare - Opportunity for brands to develop versatile skincare products that address multiple skin concerns.
Industry Implications
1. Skincare - Skincare companies can capitalize on the demand for gender-neutral and inclusive skincare products.
2. Beauty - Beauty brands can tap into the market of gender-neutral and inclusive beauty products.
3. Wellness - Wellness industry can expand its offerings by including gender-neutral skincare products that cater to diverse needs.