The Smuin Ballet has some clever promotion behind it with these Nolobo ads. The prints depict six different ballerinas and danseurs superimposed onto themselves to create a flickering effect that does well to capture the grace and motion of the artform.
High-brow cultural scenes are often seen by people as dry, pendantic and even boring. As such, any organization involved this sphere of culture is faced with the unenviable task of proving to the public that they're cool in order to sell tickets and fill seats.
Ballet requires years of study, hours of daily practice and innate talent to do well. After all of this, there isn't much time to organize an advertising campaign. That's why it makes sense to outsource. This is exactly what Smuin Ballet has done by commissioning Nolobo to promote them. Judging by the work featured here, the ad agency didn't disappoint.
Superimposed Ballet Prints
These Nolobo Ads for Smuin are Hip and Cultured
Trend Themes
1. Superimposed Ballet Prints - Using superimposed images in advertising creates a visually captivating effect that can capture the attention of the audience.
2. Hip and Cultured Promotion - Promoting high-brow cultural events in a hip and cultured way helps to attract a younger, more diverse audience.
3. Outsourcing Advertising Campaigns - Outsourcing advertising campaigns to specialized agencies allows organizations to focus on their core competencies while still creating effective promotional materials.
Industry Implications
1. Performing Arts - The performing arts industry can leverage innovative advertising techniques to attract new audiences and create buzz for their productions.
2. Advertising - The advertising industry can provide creative solutions to help organizations in the cultural sector promote their events in captivating and engaging ways.
3. Design - The design industry can play a crucial role in creating visually stunning advertisements that effectively convey the artistic aspects of ballet and other cultural events.