NOAH and GUBI work in collaboration on a new collection that is led by a special edition of the MR01 chair. The rest of the collection is made up of apparel and accessories. The chair is an Outdoor Lounge structure and is made from Iroko wood for an adjustable and versatile look. It is set to launch online officially on June 13th followed by a beach towel, hat, swim shorts, a sweater, and a tote bag.
Co-founder Estelle Bailey-Babenzien explains that "The design of the MR01 is so classic. I wanted to add a bold, artistic expression and practical element to the design as an alternative to something that is already perfect, thus by selecting weatherproof nautical rope in four new colours, woven through the frame, the chair works equally well outside as it does in."
Furniture-Led Collaborative Capsules
NOAH and GUBI Work Together on a New Collection
Trend Themes
1. Collaborative Furniture Design - There are opportunities for disruptive innovation in the furniture industry through collaborations between designers and fashion brands.
2. Outdoor Lounge Furniture - Innovations centered on outdoor lounge furniture and its versatility can potentially disrupt the furniture industry.
3. Fashion-driven Furniture Design - Collaborations between fashion and furniture designers can lead to fashion-driven furniture design trends.
Industry Implications
1. Furniture Design - Furniture designers partnering with apparel brands could be a disruptive innovation opportunity in the market.
2. Fashion Design - Fashion designers partnering with furniture brands can lead to opportunities to innovate fashion-led furniture designs.
3. Retail Industry - Collaborations like NOAH and GUBI's collection presents an opportunity for brands to expand their product lines and appeal to a wider market.