Through a collaboration with renowned architect Noa Santos and creative advisor Jacqueline Schnabe, Banana Republic now delivers a revamped and premium shopping experience in New York City's SoHo district that embodies the fashion brand's essence.
The Noa Santos redesigned store offers an elevated retail experience, blending architecture and art to complement Banana Republic's fashion and home collections. The store's design incorporates luxe materials and artworks, including sustainable handmade textiles by artist Angela Damman. The space is divided into themed areas, each highlighting different collections and offering curated selections of books, pottery, and scented candles. Customers can explore a range of high-quality apparel and accessories, including sustainably sourced materials and exclusive vintage pieces. In addition, the brand offers premier services such as custom tailoring and personalized styling to enhance the overall experience.