Arsenal continues to work in collaboration with adidas on the second iteration of the No More Red collection. The two stand up against youth violence as the capsule first launched last year to combat the issues of knife crime in the United Kingdom. The two have previously worked on projects that include investing in and refurbishing safe spaces for youth to play football in London. It also launched a mentorship program with different industry creatives.
Now, the new update features an updated football jersey that replaces the classic red hue of Arsenal with a white design. Everyone is able to play a role as a charity volunteer and get their own joint kit and an invitation to watch the team play this year at the Emirates Stadium.
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Trend Themes
1. Youth Violence-combatting Fashion - Fashion brands teaming up to promote social causes through their products opens up opportunities for creating disruptive marketing campaigns.
2. Charitable Sportswear Capsules - The sale of charitable sportswear capsules not only spreads awareness of social issues but also creates opportunities for businesses to boost their corporate social responsibility efforts.
3. Industry Collaboration for Social Good - Collaborations between different industries create a win-win situation, where businesses can promote good social causes while also increasing their brand value and exposure by reaching out to new audiences.
Industry Implications
1. Apparel - The apparel industry can use its wide reach to bring attention to social causes and invest in socially responsible efforts, such as sponsoring activities for the youth, investing in safe spaces for play, and promoting positive behaviour.
2. Sports - The sports industry can use its resources to fund initiatives that promote positive behaviour, discourage violence and provide opportunities for youth to engage in positive activities such as sport.
3. Entertainment - Partnering with sports and fashion brands can provide opportunities for entertainment industries to promote their products in socially responsible ways, making them more attractive to audiences who care about such social issues.