Victoria Jackson coined "no-makeup makeup" in 1986 and launched No Makeup Makeup, her new brand, in 2024. Centered on a true-to-skin approach to beauty, the brand focuses on helping makeup wearers feel comfortable and confident in their own skin with clean, natural-looking makeup that's effortless to apply and wear.
No Makeup Makeup is introducing itself to the world with a featherweight cream-balm foundation that's shade-adaptive and color-correcting with blurring pigments. Free from harmful chemicals and skin irritants, the brand's debut formula is hydrating with a skin-like feel thanks to nourishing plant-based ingredients like jojoba oil, Vitamin E and a unique magnesium compound, plus FlexShade technology to flatter all skin types.
The lightweight and buildable No Makeup Makeup Foundation is launching alongside The Perfect Brush for applying and blending.
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Trend Themes
1. Natural-looking Makeup - The emphasis on clean, natural-looking makeup presents an opportunity to converge beauty products with skincare benefits.
2. Shade-adaptive Formulas - Products with shade-adaptive and color-correcting features cater to diverse skin tones and simplify the makeup selection process.
3. Eco-friendly Ingredients - Using plant-based and environmentally friendly ingredients reflects the growing consumer demand for sustainable beauty solutions.
Industry Implications
1. Cosmetics - The cosmetics industry can innovate by integrating skincare benefits directly into makeup products to cater to the skin-first beauty trend.
2. Skincare - Incorporating makeup elements into skincare items blurs the lines between the two sectors, appealing to consumers seeking multi-functional products.
3. Sustainable Beauty - The push towards sustainable and clean beauty drives innovation in ingredient sourcing and product formulation within the beauty industry.