Under the creative direction of Garbergs, the NK Spring 2013 campaign boasts picturesque scenery and a novel approach to adverts.
The breathtakingly beautiful scenery of South Africa provides a colorful setting for the Swedish retailer's Spring ad imagery. This fashion story was captured by photographer Joel Rhodin, who captures the backside of model Charissa du Plessis. Stylist Marcus Soder outfits her in the season's most chic garment creations by Theory, Alexander McQueen and Ralph Lauren.
Combining the season's most tasteful pieces with the bold natural hues of the desert make for a captivating and truly unconventional editorial. As the backside of garments is not often the focal point of spreads, it is quite refreshing to see a piece that focuses entirely on the flip-side as seen in the NK Spring 2013 campaign.
Backwards Desert Ads
The NK Spring 2013 Campaign Showcases Back Detailing of Garments
Trend Themes
1. Back Detailing Fashion - Fashion brands can consider incorporating back detailing in their designs to create unique and eye-catching pieces.
2. Natural Scenery Advertising - Brands can explore using natural scenery as a backdrop for their advertising campaigns to create visually stunning imagery.
3. Unconventional Editorial Focus - Advertising and fashion industries can benefit from focusing on unconventional editorial themes to grab consumers' attention.
Industry Implications
1. Fashion and Apparel - Fashion brands can use the trend of back detailing fashion to create new collections and attract customers.
2. Advertising and Marketing - Advertising agencies and marketers can explore using natural scenery as a backdrop for their campaigns to differentiate their clients from competitors.
3. Photography and Styling - Photographers and stylists can experiment with unconventional themes, such as showcasing the backside of garments, to expand their creative portfolios and attract new clients.