Nivea's Naturally Good range now includes a face cream infused with recycled coffee grounds. With this product, the skincare brand is joining the upcycling movement and taking steps toward supporting a circular economy.
It's estimated that one kilogram of coffee generates 1.2 kilograms of waste and globally, billions of kilograms of coffee are consumed. If not properly composted, coffee grounds end up in landfills and release harmful methane gas as they decompose. With Kaffe Bueno as a partner, Nivea is giving new life to a recycled ingredient. Coffee is rich in antioxidants and in this face cream, it only adds benefits for calming and protecting the skin.
Nivea's Naturally Good face cream is packaged in a jar made from ISCC-certified materials and FSC-certified cardboard is sourced from sustainably managed forests.
Upcycled Coffee Face Creams
Nivea's Naturally Good Face Cream Features Recycled Coffee Grounds
Trend Themes
1. Upcycling Beauty Products - Opportunity for brands to incorporate upcycled ingredients in their beauty products to support a circular economy.
2. Utilization of Recycled Coffee Grounds - Incorporating recycled coffee grounds in beauty products as a sustainable and antioxidant-rich ingredient.
3. Sustainable Packaging - Brands exploring the use of sustainable materials for packaging such as ISCC-certified materials and FSC-certified cardboard.
Industry Implications
1. Beauty and Skincare - Opportunity for Beauty and Skincare brands to incorporate upcycled ingredients and sustainable packaging in their products.
2. Food and Beverage - Opportunity for Food and Beverage brands to explore upcycling coffee grounds into sustainable ingredients for both food and beauty products.
3. Sustainability and Circular Economy - Opportunity for businesses to focus on sustainability and circular economy, and explore innovative ways to reuse waste materials in their products and processes.