You might never get to really get behind the wheel of the Concept 2020 Nissan Vision Gran Turismo, but if you're a gamer, getting to take the car for a virtual spin might just be good enough. The concept supercar was released as a download for the Playstation Polyphony Digital’s Gran Turismo 6, making it a dream come true for game and auto lovers.
Part of the beauty of a concept car is that designers are able to think outside of the box, dreaming up features that technology may or may not have caught up with yet. In a case where a car may only be a showpiece, turning it into a car that you're able to test drive in-game is a great way to give it life in some form or another.
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
Trend Themes
1. Virtual Test Drives - Virtual test drives allow consumers to experience and interact with concept vehicles in a virtual environment, offering a unique opportunity for automakers to engage with gamers and car enthusiasts.
2. Gaming-supported Marketing - Collaborations between automakers and game developers create new marketing opportunities by leveraging the popularity of virtual gaming platforms to showcase concept cars and generate buzz.
3. Innovative Features in Concept Cars - Concept car designs continue to push the boundaries of technology, introducing innovative features that may inspire future advancements in the automotive industry.
Industry Implications
1. Gaming - The gaming industry can leverage virtual test drives as a means to engage and attract a wider audience, while also providing a new revenue stream through collaborations with automakers.
2. Automotive - Automakers can utilize virtual test drives as a marketing tool to showcase their concept cars to a global audience, gather valuable feedback, and generate excitement for their future models.
3. Technology - Technological advancements in gaming platforms and virtual reality can support the development of realistic and immersive virtual test drive experiences, opening up opportunities for further innovation in the automotive industry.