HUMAN MADE introduces the new Ningen-sei collection, which directly translates to 'Made in Human.' The new range brings forth a new angle on traditional Japanese costumes and results in a range that still aligns with HUMAN MADE's signature playful street aesthetics.
The capsule is led by its graphic lightweight cotton Happi Coat -- this is a product that is traditionally worn during Japanese festivals. This is then followed by a set of tees that can be seen in a variety of washes in an indigo dye. These are detailed with emblems of wind chimes and papier-mâché that create the notable lucky cat figurine as a decorative charm. It also comes with chopstick rests, sake glasses with animal face details, and dipping trays.
Traditional Japanese Costumer-Themed Fashion
HUMAN MADE Unveils the Ningen-Sei Capsule
Trend Themes
1. Traditional Japanese Fashion - Opportunities for incorporating traditional Japanese costumes with modern street aesthetics
2. Cultural Fusion Fashion - Opportunities for combining various cultural costumes with modern fashion designs
3. Sustainable Festival Fashion - Opportunities for creating eco-friendly festival wear inspired by traditional costumes
Industry Implications
1. Fashion Industry - Innovations in traditional costume-inspired fashion designs and festival wear can disrupt and elevate the fashion industry
2. Cultural Industry - Collaborations between fashion designers and cultural institutions can promote and sustain traditional costumes and practices
3. Eco-friendly Industry - Designers can incorporate sustainable materials and production processes to create festival wear and costumes that are environmentally friendly.