The Nike x Mo’Wax by James Lavelle is a collection of reinterpreted Nike designs, and pays tribute to Lavelle's relationship with Nike and his rare talent for uniting eclectic and eccentric cultural and artistic influences. The collection revolves around the mantra 'Build and Destroy,' which encourages people to "make something and build it up, then move on to something new."
A famed DJ, recording artist and producer, Lavelle founded the Mo'Wax record label in 1992. The label quickly became a safe house for underground subcultures and counterculture-espousing music. The label's novelty led to collaborations beyond the music industry, which led to a partnership with Nike in 2004.
The Nike x Mo’Wax by James Lavelle collection is available now at global NikeLab destinations as well as the NikeLab website.
Eclectic Sportswear Collections
The Nike x Mo’Wax Collection is Inspired By James Lavelle
Trend Themes
1. Reinterpreted Nike Designs - Opportunity for brands to collaborate with influential figures to create unique and innovative designs for sportswear collections.
2. Uniting Eclectic Influences - Opportunity to combine diverse cultural and artistic influences to create distinctive and original sportswear collections.
3. Encouraging Experimentation and Evolution - Opportunity to promote a mindset of continual innovation and growth within the sportswear industry.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to leverage the trend of eclectic sportswear collections and collaborate with artists and musicians to create unique fashion statements.
2. Music and Entertainment - Opportunity for musicians, DJs, and record labels to expand their brand partnerships into the fashion industry by collaborating on sportswear collections that reflect their artistic style and influences.
3. Retail and E-commerce - Opportunity for retailers and e-commerce platforms to capitalize on the demand for exclusive and limited-edition sportswear collaborations, offering a unique shopping experience for consumers.