Winter jackets are usually too bulky to aid activity and regular sports gear is probably too thin and breezy for the winter months, so the 2015 Nike Tech Fleece Aeroloft Collection is here to offer active individuals the perfect balance of both worlds. Set to drop in-stores in December, the 2015 Nike Tech Fleece Aeroloft Collection focuses on athleisure (athletic leisure) lifestyles of people out there that want to keep things comfortable while still looking appropriate.
Featuring jackets that are made for warmth and post-workout wear to sweaters designed to help you move, the 2015 Nike Tech Fleece Aeroloft Collection is sure to be a hit with two demographics: those who need performance gear for their active lifestyle and those who want to look chic without being uncomfortable.
Cold Weather Sports Gear
The 2015 Nike Tech Fleece Aeroloft Collection is Ready for the Winter
Trend Themes
1. Athleisure Winter Gear - The fusion of sports gear and winter wear presents an opportunity for a new line of fashion-forward and functional activewear.
2. Performance Outdoor Apparel - Designing performance-driven outdoor gear is a growing market as individuals look for innovative ways to stay warm and comfortable while being active in colder weather conditions.
3. Hybrid Materials - Combining lightweight and breathable materials with insulating fabrics creates an opportunity for versatile winter gear that can adapt to different activities and temperature variations.
Industry Implications
1. Sporting Goods - Sports apparel companies can capitalize on the demand for functional and fashionable winter activewear.
2. Fashion - Fashion brands can expand their product lines by creating stylish and functional athleisure winter wear for consumers who prioritize comfort and fashion.
3. Outdoor Recreation - Companies can create innovative and high-tech gear for outdoor enthusiasts who are looking for practical and comfortable gear for cold weather activities such as skiing and snowboarding.