With social distancing measures remaining in place for the time being, many consumers are looking to add to their stock of loungewear, and the new Nike Summer 2020 capsule collection has plenty of options to choose from.
The collection is characterized by subdued tie-dye patterns, with hues of light and navy blue taking over a variety of pieces, while muted tones of yellow take over others. Each piece features Nike's classic branding with the Swoosh logo included, along with "Just Do It" written beneath in cursive lettering.
The Nike Summer 2020 capsule features a range of hoodies and tees made with soft materials. With the bold patterns and muted colorways, Nike makes the fashion statement more accessible to consumers who don't see themselves as attracted to the bold rainbow combinations that usually come with tie-dying.
Subdued Tie-Dye Loungewear
This New Nike Summer Capsule Spotlights Pastel Blue and Yellow Patterns
Trend Themes
1. Subdued Tie-dye Loungewear - The trend towards subdued tie-dye loungewear presents an opportunity for companies to cater to consumers seeking comfortable and fashionable clothing options for staying at home.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore creating and marketing subdued tie-dye loungewear, targeting the growing demand for comfortable and stylish clothing during social distancing measures.