Flexible Skate Shoes

The Nike SB Lunar One Shot Shoe is a Skateboarder's Dream Shoe

The Nike SB Lunar One Shot sneakers boast that they're "The most data-informed, wear-tested, technology-packed competitive skate shoe on the market." These claims come from having impressive features like reinforced pieces where shoes are most likely to get scuffed and scraped while skateboarding, along with mesh cut-outs in places where a skateboarder would benefit from a little more flexibility. This data was collected from Nike SB team members Sean Malto and Shane O’Neill, pinpointing the exact spots on a shoe that needed more attention.

The shoes integrate a layer of Nike's Hyperscreen traction to provide additional durability, as well as Lunarlon cushioning for better protection on impact. Since these shoes were designed to do tricks, they'll be like a dream come true for skateboarders who like to test the limits of their gear.
Trend Themes
1. Data-informed Sports Gear - Incorporating data and wear-testing into the design of sports gear can lead to more effective and durable products that cater to the specific needs of athletes.
2. Flexible Footwear - Creating shoes with strategically placed mesh cut-outs and reinforced pieces can provide athletes with the flexibility and protection they need to perform at their best.
3. Impact-resistant Cushioning - Developing footwear with cushioning that can better absorb impact can improve the safety and performance of athletes in high-impact sports.
Industry Implications
1. Sporting Goods - Incorporating data and wear-testing into the design of sporting goods can lead to more effective and durable products that cater to the specific needs of athletes.
2. Footwear - Creating shoes with strategically placed mesh cut-outs and reinforced pieces can provide athletes with the flexibility and protection they need to perform at their best.
3. Athletic Performance - Developing footwear with cushioning that can better absorb impact can improve the safety and performance of athletes in high-impact sports.

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