The Nike Lunar Eclipse installation is every athlete and sneaker head's dream come true. The piece is a gigantic replica of a deconstructed Nike Lunar Eclipse running shoe, displaying the 8 major running technologies used by the athletic apparel megabrand.
Nike running shoes, skate shoes and basketball shoes have all taken on lives and personalities of their own, expanding beyond their intended purpose and into the realm of luxe lifestyle wear. The Nike Lunar Eclipse installation acknowledges and celebrates the undisputed success of the Nike name and its permanent effect on pop culture.
Monstrous Deconstructed Kicks
The Nike Lunar Eclipse Installation by Rosie Lee
Trend Themes
1. Deconstructed Tech - The deconstructed Nike Lunar Eclipse running shoe installation highlights the trend towards showcasing the inner workings of products and how they function.
2. Sports Fashion - The popularity of Nike running shoes as lifestyle wear has led to a trend of creating high-end, fashionable sports apparel and footwear.
3. Technology Display - The use of technological displays in showcasing products has become a trend in creating immersive brand experiences.
Industry Implications
1. Sportswear and Athletic Apparel - The trend towards sports fashion has created new opportunities for innovation in the design and functionality of sportswear.
2. Retail - The trend of creating immersive brand experiences through technology displays has opened up new opportunities for innovation in the retail industry.
3. Experiential Marketing - The use of innovative installations like the Nike Lunar Eclipse display has created new opportunities for experiential marketing in various industries.