Nike is launching its newest line of Nike Golf apparel and footwear custom-made for Nike's roster of elite male golfers as they prepare for the golf season's first Major Championship of the year.
Nike has developed head-to-toe looks for each day of competition. Its brand ambassadors Rory McIlroy, Russell Henley, Francesco Molinaro, Thorbjorn Olesen, Charl Schwartzel and Nick Watney will be able to wear apparel designed to keep players cool, comfortable, stylish and enjoy a full range of motion.
McIlroy will sport one of the highlights of the Nike Golf apparel collection, the Lightweight Innovation Color Polo, for all four days of the tournament. The polo is available in a variety of combinations that pair with pants, shoes, belts and caps. Henley will wear lightweight clothing from the Nike Tour Performance Collection.
Elite Golfer Apparel
This Nike Golf Apparel Will Adorn Elite Golfers for the First Major of 2014
Trend Themes
1. Custom-made Golf Apparel - There is a growing trend of custom-made golf apparel, tailored to the needs and preferences of elite golfers.
2. Lightweight Golf Apparel - The demand for lightweight golf apparel is increasing, as it allows players to stay cool, comfortable, and enjoy a full range of motion.
3. Head-to-toe Golf Apparel Looks - Golf apparel brands are creating head-to-toe looks for golfers, offering coordinated outfits for each day of competition.
Industry Implications
1. Sports Apparel - The sports apparel industry has an opportunity to create custom-made golf apparel for elite golfers, integrating innovative features and materials.
2. Performance Footwear - There is a disruptive innovation opportunity for performance footwear brands to develop lightweight golf shoes that complement the lightweight apparel trend.
3. Accessories and Equipment - The accessories and equipment industry can capitalize on the trend of head-to-toe golf apparel looks by offering coordinated belts, caps, and other golfing accessories.