For those who live and breathe basketball, the new Nike 'Basketball Never Stops: LeBron 24/7' will surely hit home.
The Nike 'Basketball Never Stops: LeBron 24/7' commercial is all about NBA all-star LeBron James' true dedication to the sport of basketball, showing him playing and training after-hours -- and quite intensively at that. Using weights and rope, James definitely isn't one to skimp on his workout, especially when everything else around him has shut down.
This new ad comes on the heels of Nike's original 'Basketball Never Stops' ad, which features NBA stars like Kevin Durant and Dirk Nowitzki, as well as a slew of other basketball-loving folk dedicated to the game. The original ad was released (appropriately) after the commencement of the NBA lockout earlier this year.
Seriously Dedicated Sports Ads
Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment
Trend Themes
1. Athlete-centric Ads - Brands can create ads that are centered around an athlete, highlighting their dedication and commitment to their sport.
2. After-hours Training - Creating campaigns that showcase athletes training after hours shows an additional level of dedication and can create a deeper connection with the audience.
3. Focus on Dedication to a Sport - Ads that focus on the commitment and passion an athlete has for their sport can resonate deeply with fans and generate strong emotional connections to the brand.
Industry Implications
1. Sports Apparel - Brands that create clothing and accessories for athletes can showcase their gear in athlete-centric ads that demonstrate the dedication required to succeed in the sport.
2. Fitness Equipment - Companies that produce fitness equipment can focus their campaigns on the after-hours training routines of athletes, aligning their products with elite-level training and dedication.
3. Sports Media - Sports media outlets can create content that goes beyond the game and highlights the dedication and commitment of athletes, connecting with fans on a deeper level and building brand loyalty.