Athletic sneakers are typically first and foremost designed for those in sports but the Nike Air Zoom Pulse sets itself apart with a design that instead caters to "everyday heroes"—nurses, doctors, home health providers and others who are constantly on their feet. Insights for the sneaker design were collected at the OHSU Doernbecher Children's Hospital located in Portland, Oregon, taking note of the fact that nurses "walk approximately four to five miles and sit for less than an hour during the course of a 12-hour shift."
Although the Nike Air Zoom Pulse boasts a simple, comfortable design, it elegantly offers solutions for healthcare professionals. The footwear style is easy to put on and remove, and is equally easy to clean, boasting a full-rubber outsole and a flexible drop-in midsole.
Medical Worker Sneakers
The Nike Air Zoom Pulse is a Shoe for "Everyday Heroes"
Trend Themes
1. Medical Worker Footwear - Developing specialized footwear for healthcare workers can lead to innovations that address their unique needs and challenges.
2. Comfort and Functionality - Designing products that prioritize comfort and functionality can revolutionize traditional consumer markets and meet the needs of specific industries.
3. User-centered Design - Incorporating insights from users and industry experts can lead to innovative product designs that address specific pain points and challenges.
Industry Implications
1. Medical Supplies and Equipment - There is an opportunity for companies specializing in medical supplies and equipment to design new and innovative footwear to meet the needs of healthcare workers.
2. Athletic Footwear - Athletic footwear companies can tap into new markets by designing products that cater to specific industries, like healthcare.
3. Retail - Retail companies can identify industries with specialized needs and develop innovative products to meet those needs, like medical worker footwear.