Ahead of the annual Nike Air Max Day, a playful light installation has taken over Paris' Saint-Martin station in order to kickstart the celebrations. The unique installation features enormous replications of the bubble-like air cushions that have come to be an image synonymous with Air Max.
The Nike Air Max Day subway installation follows a special release from the reigning sneaker brand that included that details some of the masterful Air Max designs of the past. The amplified hype around this year's Air Max Day is likely tied to the brand's announcement of a new design to enter the Air Max Family by Tinker Hatfield.
As 2017 will mark 30 years of the Air Max sneaker, there are sure to be more brand-building Air Max innovations to come in the near future.
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
Trend Themes
1. Retrospective Sneaker Installations - Opportunity to create immersive and interactive experiences for sneaker enthusiasts using installations that showcase the history and evolution of iconic sneaker designs.
2. Annual Nike Air Max Day - Growing trend of brands dedicating special events and promotions to celebrate iconic products, presenting opportunities to engage and excite customers through limited releases and exclusive experiences.
3. Air Max Family Expansion - Potential disruptive innovation in the sneaker industry as Nike introduces new designs to the Air Max Family, creating buzz and anticipation for future releases.
Industry Implications
1. Sports Footwear - The sneaker industry can take advantage of the trend by designing retro installations and events to attract sneaker enthusiasts and create brand experiences.
2. Retail and Marketing - Retailers and marketers can leverage annual events like Nike Air Max Day to drive foot traffic, increase sales, and build brand loyalty through special promotions and collaborations.
3. Design and Innovation - Designers and innovators in the sneaker industry have an opportunity to disrupt the market by introducing new designs and expanding product lines, capitalizing on the excitement around brand anniversary celebrations.