In an attempt to revive retro 90s fashion crazes for the modern day athlete Nike created the Nike Air Max 90 Bleached Denim line that infuses the look of bleached denim into the brand's popular snapbacks, T-shirts and shoes.
Remember in the 90s when everyone owned a pair of dark wash denims that were covered in a tie-dye bleached pattern? Well if you thought that fashion craze was put to rest think again. The bleached denim look is making a comeback and this time it's with Nike's latest sportswear collection. The Nike Air Max 90 Bleached Denim line features a black, red and white color scheme juxtaposed with the faded and psychedelic look that is perfect for the fall season.
Bleached Denim Sportswear
The Latest Nike Air Max 90 Bleached Denim Collection is Super Retro
Trend Themes
1. Revamped Retro Sportswear - Brands can innovate by reviving retro fashion crazes and incorporating them into modern athletic wear.
2. Psychedelic Faded Prints - Patterns with faded, tie-dye or psychedelic looks can create a unique and nostalgic aesthetic in sportswear.
3. Denim-infused Activewear - Combining the look and texture of denim with athletic wear can provide a new and innovative style for fashion-savvy athletes.
Industry Implications
1. Athletic Wear - Sportswear companies can add nostalgic design elements to their products to create unique and appealing styles for their customers.
2. Fashion and Apparel - Apparel companies can incorporate the look and feel of denim into their active wear designs, producing innovative and stylish clothing.
3. Footwear - Just like Nike's Air Max 90 Bleached Denim line, incorporating pattern and texture into sneaker designs can provide a new and exciting look for consumers.