Nike ACG recently unveiled its newest collection designed for the Spring/Summer 2019 season and it features a plethora of outerwear designs, beanies, shorts, and more. The outerwear branch spotlights the triangular ACG logo throughout all of the seasonal goods.
The color palette is vibrant, true to its usual offerings and features hues of purple, pink, and orange, along with some bold patterning as well. The collection ensures that all of the pieces are fully functional, without disrupting the style. Designer Rebecca Aleman on the Spring/Summer 2019 range, "we bring in elements of Nike heritage through color and graphics, and mix an analog feeling with contemporary cuts and fabrications to make ACG apparel what it is today."
Multi-Functional Colorful Sportswear
Nike ACG Launches Its Collection for the SS19 Season
Trend Themes
1. Vibrant Sportswear - Opportunity to develop and market sportswear collections with bold, eye-catching colors and patterns.
2. Functional Fashion - Opportunity to create stylish apparel that prioritizes functionality without compromising on style.
3. Heritage-inspired Design - Opportunity to incorporate elements of brand heritage into modern designs, combining nostalgia with contemporary aesthetics.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to innovate by offering vibrant, functional collections.
2. Fashion Retail - Opportunity for fashion retailers to tap into the market of functional, stylish sportswear.
3. Graphic Design - Opportunity for graphic designers to create bold and eye-catching patterns for sportswear collections.