Nichols is launching the ‘Slush Puppie Fizzie,’ a carbonated version of the popular slushie flavors commonly found in convenience stores. Starting from the beginning of March, ‘Slush Puppie Fizzie’ will be released in its well-known ‘Blue Raspberry’ and ‘Strawberry’ flavors, and will be available in grocery, wholesale, and convenience stores in both 2L and 500ML price-marked bottles.
The recipes for both flavors are HFSS-compliant, use only natural flavors, and do not include any added sugar.
"We have seen that, of all the occasions that drive consumers to purchase, the need for enjoyment is in growth by +8%, giving retailers an opportunity to provide shoppers with something fresh and memorable. The new Slush Puppie Fizzie range will do just that, allowing consumers to extend those special moments of enjoyment by delivering the retro, nostalgic taste of Slush Puppie that they know and love in an exciting new format," said Jenny Powell, Nichols marketing manager.
Carbonated Slushie Sodas
Nicols Launches a Carbonated Version of the Slush Puppie Treat
Trend Themes
1. Carbonated Slushie Drinks - The launch of a carbonated version of the popular slushie flavors presents an opportunity for innovation in the carbonated beverage industry.
2. Natural Flavoring - The use of only natural flavors in the new Slush Puppie Fizzie range highlights a growing trend towards healthier and more natural ingredients in the food and beverage industry.
3. Price-marked Bottles - The availability of the new carbonated Slush Puppie Fizzie in both 2L and 500ML price-marked bottles presents an opportunity for innovation in the beverage packaging and marketing industry.
Industry Implications
1. Beverage Manufacturing - The launch of a carbonated slushie drink presents a potential disruption in the beverage manufacturing industry.
2. Food Retail - The demand for natural ingredients in food and beverage presents a potential disruption in the food retail industry.
3. Packaging and Distribution - The availability of price-marked bottles for the new carbonated Slush Puppie Fizzie presents a potential disruption in the packaging and distribution industry.