Actress, comedienne and YouTube star Nicole Arbour's latest single 'Fun Revolution' was launched as the world's first Periscope music video. The live video streaming platform invites users to "experience the world" through someone else's eyes and is gaining popularity among social media savvy mobile users as well as major brands who are looking for a more authentic consumer connection.
In this music video clip, Nicole Arbour begins her stream by talking to her fans and snacking on an Awake Chocolate bar -- the Canadian company's products blend chocolate and caffeine and provide an instant boost of energy. What starts off as a low key video stream transforms into an energy-packed clip for 'Fun Revolution.'
In addition to changing her hair and makeup, Nicole takes a stroll through her neighbourhood, dances on the street and even shoots a live stream while posing in front of Toronto's CN Tower landmark. This social media charged music video illustrates the endless possibilities of video platforms like Periscope, especially when marketing to millennials.
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
Trend Themes
1. Live Stream Music Videos - Creating music videos through live streaming platforms like Periscope offers a unique and engaging experience for viewers and potential fans.
2. Authentic Consumer Connection - Brands can leverage live video streaming platforms like Periscope to create a more authentic connection with their target audience, allowing for real-time interaction and engagement.
3. Social Media Charged Music Videos - Integrating social media elements into music videos, like live streams and behind-the-scenes footage, gives artists a tool to connect and resonate with millennial audiences.
Industry Implications
1. Live Video Streaming - The rise of live video streaming platforms presents an opportunity for companies to develop innovative solutions that cater to the growing demand for real-time interactive experiences.
2. Music and Entertainment - Artists and industry professionals can explore new ways to leverage live streaming technology to revolutionize music videos and enhance fan engagement.
3. Branding and Marketing - Incorporating live video streaming into marketing strategies allows brands to create authentic connections with consumers, effectively promoting products or services in a more engaging way.