Celebrities have always turned to social media to promote upcoming projects, but Nicki Minaj's snapchat filter is taking this concept and making it even more engaging than before.
Now, fans of the singer can get up close and personal with a new AR filter that immerses the viewer in a 360 degree portal of the new 'QUEEN' album. The portal re-creates Minaj's album artwork and features a pyramid with the album information written on it. Minaj's 'Chun-Li' plays in the background. From there, users can click the 'shop' button which will re-direct them to a page where they can purchase a 'Queen' necklace.
Nicki Minaj's snapchat filter speaks to the role that new technology can play across different industries.
Shoppable Celebrity AR Filters
Nicki Minaj's Snapchat Filter Promotes Her 'Queen' Album
Trend Themes
1. Interactive AR Filters - Creating immersive experiences through interactive augmented reality filters can improve fan engagement and promote product sales.
2. Shop-enabled Social Media Filters - Integrating e-commerce capabilities into social media filters provides a new channel for consumer purchase and can increase product exposure.
3. Celebrity Retail Strategy - Collaborating with celebrities to implement innovative retail strategies, such as shoppable AR filters, can drive traffic and increase sales for businesses.
Industry Implications
1. Entertainment - Using interactive AR filters to promote new projects can increase fan engagement and hype for upcoming releases in the entertainment industry.
2. Retail - Integrating e-commerce capabilities into social media filters can be a novel way for retailers to promote products and increase sales.
3. Marketing - Incorporating shoppable AR filters into advertising campaigns can be a creative way for marketers to enhance brand engagement and sales conversion rates.