Undisputed queen of rap Nicki Minaj recently launched a clever guerrilla marketing campaign in Helsinki in order to promote the artist's first performance in the Nordic country.
Ahead of Minaj's appearance at the upcoming Summer Up Festival, 1,000 cardboard cutouts featuring the American artist's likeness from her latest album's cover appeared on the steps of the Finnish capital's Cathedral steps. The mesmerizing pile of cutouts are worth a closer look, given that 100 of them feature free tickets mounted on them.
The awesome stunt was posted to reddit by a keen observer and was revealed as a covert marketing campaign rather than a poignantly executed love letter to the rapper or eccentric street art display a few hours later.
Female Rapper Publicity Stunts
Finnish Fans Can Grab Free Nicki Minaj Tickets from This Display
Trend Themes
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Industry Implications
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