Nguyen Coffee Supply has launched the new ‘Condensed Milk’ and ‘Coconut’-flavored cold brew, joining the brand’s lineup of ready-to-drink cold brew beverages inspired by Vietnamese culture. In addition to the launch of the two flavors, Nguyen Coffee Supply has stocked its portfolio at the new Whole Foods location opening on Wall Street in Manhattan. ‘Condensed Milk’ is inspired by Vietnamese cà phê sữa da and boasts 110 calories, 11g of sugar, and 180mg of caffeine. ‘Coconut’ cold brew takes notes from cà phê da and contains 80 calories, 7g sugar, 180mg caffeine, and 100% natural ingredients.
"After kicking off our cold brew launch with the bold & strong Classic Black, I’m thrilled to share the nostalgic flavors of condensed milk and coconut that represent Vietnam’s unique coffee culture," says Founder Sahra Nguyen. "The sweet and velvety milks pair perfectly with robusta beans."
Velvety Vietnamese Cold Brews
Nguyen Coffee Supply Adds Two Products to its Vietnamese Coffee Line
Trend Themes
1. Vietnamese-inspired Cold Brews - There is a growing trend in the market for culturally-inspired ready-to-drink cold brew beverages like Nguyen Coffee Supply’s Coconut and Condensed Milk flavors.
2. Low-calorie Cold Brew - There is a trend towards healthier cold brew options as seen in Nguyen Coffee Supply’s Coconut cold brew which contains only 80 calories and 7g of sugar.
3. Natural Ingredients in Cold Brew - The trend towards natural ingredients is on the rise in the ready-to-drink cold brew market, as demonstrated in Nguyen Coffee Supply’s Coconut cold brew which contains 100% natural ingredients
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on this trend by offering culturally-inspired, low-calorie, and natural ingredients for their ready-to-drink products.
2. Retail Industry - The retail industry can benefit from carrying unique and culturally-inspired beverages like Nguyen Coffee Supply’s products in their stores.
3. Hospitality Industry - The hospitality industry can create offerings like Vietnamese-inspired cold brews that highlight the unique flavors of the region and cater to the low-calorie and natural ingredient trends.