Soccer superstar Neymar Jr. has teamed up with sportswear giant PUMA to launch his very own lifestyle apparel collection aptly dubbed, 'PUMA x Neymar Jr.'
The collection boasts a wide range of apparel items ranging from bomber jackets and t-shirts to hoodies and cargo pants. As for footwear, the collection also delivers a brand new sneaker silhouette titled 'PUMA Wild Rider' and a slick pair of slip-on slides. Meanwhile, one-off accessories are bountiful -- beanies, caps, and backpacks are all included in this diverse capsule.
In terms of design, the pieces within the collection are said to take inspiration from Neymar's Brazilian roots. Motifs found throughout the capsule include the word "Blessed," mirroring Neymar's famous back tattoo, as well the coordinates to his hometown.
Soccer Star-Designed Menswear
Neymar Jr. Unveils His First-Ever Lifestyle Collection with Puma
Trend Themes
1. Athlete-designed Fashion - Creating fashion lines in collaboration with athletes increases brand awareness and attracts a wider audience.
2. Lifestyle Collections - Expanding into lifestyle collections allows for increased revenue streams and more opportunities for brand partnerships.
3. Heritage-inspired Design - Drawing inspiration from a celebrity's heritage can make a fashion line more culturally relevant and attractive to consumers.
Industry Implications
1. Sportswear - Sportswear companies can expand their target audience and revenue streams by collaborating with athletes on fashion lines.
2. Fashion - Incorporating heritage-inspired designs and lifestyle collections can make a fashion brand more appealing to consumers and expand their product offerings.
3. Accessories - Adding one-off accessories to a fashion line can increase brand visibility and provide opportunities for collaboration with other businesses.