Wonder distinguishes itself as a Black and female-owned next-gen culture brand that exists at the intersection of fashion and beauty. Focusing on collaboration, cooperation, and consultancy with creative practitioners and the community, Wonder tackles both the physical and digital space with Wonder The Brand (which is about the product) and Wonder The Store (which is about retail). The former will deliver collaborative and self-initiated product capsules, while the latter is an e-commerce destination, to launch in Q2 of 2022. The pioneering retail model takes advantage of metaverse drops, pre-orders, NFTs, and the physical.
Founder Lola Okuy has done a spectacular job of curating this next-gen culture brand that will shake things up in the industry. Wonder's first foray into the public eye boasts a collaboration with renowned graffiti artist INSA.
Black-Owned Next-Gen Culture Brands
Wonder Aims to Celebrate Products and Brands Who Matter
Trend Themes
1. Next-gen Culture Brands - Creating next-gen culture brands that exist at the intersection of fashion and beauty which focus on collaboration, cooperation, consultancy with creative practitioners and the community.
2. Metaverse Drops - Leveraging metaverse drops, pre-orders, NFTs, physical and online retail to evolve traditional retail models and meet customer demand of a seamless shopping experience.
3. Black-owned Brands - Supporting and empowering Black-owned brands that celebrate diversity and inclusivity, which reflects the values of customers and keeps up with changing societal trends.
Industry Implications
1. Fashion - Collaborating with creative practitioners and the community to develop innovative hybrid fashion-beauty products that will appeal to the new generation of customers for increased engagement and revenue growth.
2. Beauty - Incorporating the physical and digital space to create a unique and immersive beauty experience that caters to the evolving needs of customers and increases retention rates.
3. Retail - Innovating traditional retail models by leveraging new technologies, such as metaverse drops, pre-orders and NFTs, to meet customer expectations and improve the customer experience.