Newman’s Own, Inc., "the radically good food and beverage company founded by legendary actor, racecar driver, and philanthropist, Paul Newman," has partnered with the Coastal Athletic Association (CAA) to sponsor the 2024 CAA Women's Basketball Championship. Through this collaboration, Newman's Own aims to bolster its support of women and girls in sports while promoting inclusivity and sportsmanship.
The partnership between Newman’s Own and the Coastal Athletic Association includes branding placement for the food and beverage company at the 2024 CAA Women's Basketball Championship and promotions on various platforms. In addition, Newman's Own will also support the Monmouth Hawks Women's Basketball program and sponsor National Girls and Women in Sports Day.
This partnership was facilitated by the Collegiate Sports Management Group (CSMG), highlighting the growing interest in women's collegiate sports.
Food-Branded Women's Basketball Sponsorships
Newman's Own Joins the Coastal Athletic Association
Trend Themes
1. Increased Sponsorship Opportunities - The partnership between Newman's Own and the Coastal Athletic Association demonstrates the increasing trend of food brands sponsoring women's basketball championships.
2. Promotion of Women in Sports - Newman's Own collaboration with the Coastal Athletic Association reflects the trend of companies promoting inclusivity and sportsmanship by supporting women and girls in sports.
3. Growing Interest in Women's Collegiate Sports - The partnership facilitated by the Collegiate Sports Management Group highlights the trend of growing interest in women's collegiate sports, creating opportunities for sponsorship and promotions.
Industry Implications
1. Food and Beverage - Newman's Own sponsorship of the Coastal Athletic Association and the women's basketball championship showcases opportunities for food and beverage companies to align their brand with sports events and support women's athletics.
2. Sports Management - The partnership facilitated by the Collegiate Sports Management Group indicates opportunities for sports management companies to connect brands with women's collegiate sports, thereby capitalizing on the growing interest in this market.
3. Marketing and Advertising - The collaboration between Newman's Own and the Coastal Athletic Association presents marketing and advertising opportunities for companies to promote women's athletics and support inclusivity through sports sponsorships.