Most people assume buying a bouquet of flowers is the standard for Mother's Day, but these New York Lottery Moms Favorite ads reveal how doing something a little different can make you the best loved son.
Created by DDB in New York, the campaign advertises the benefits of giving mom a Mother's Day scratch-off game from the New York Lottery. Each image includes the copy 'Become your mom's favorite' with a grinning photo beneath. The ads are quirky and off-beat, featuring retro outfits while a mother's hand reaches out to pinch a cheek or offer a meatball from a dish of spaghetti.
The New York Lottery Moms Favorite campaign shows you how to become a mama's boy with just the scratch of a card.
Mother's Day Gambling Ads
The New York Lottery Moms Favorite Campaign is a Scratch Card Win
Trend Themes
1. Personalized Mother's Day Gifts - Opportunity to disrupt traditional Mother's Day gifting by offering personalized scratch-off games or experiences.
2. Quirky and Off-beat Advertisements - Innovation opportunity to create unique and unconventional campaigns to capture consumer attention and stand out from the competition.
3. Nostalgic Retro-themed Marketing - Disruptive innovation opportunity lies in leveraging nostalgia and retro aesthetics to engage with consumers and evoke emotional connections.
Industry Implications
1. Gaming and Lottery Industry - Disruption can be found in developing new and exciting scratch-off games that cater to specific occasions such as Mother's Day.
2. Advertising and Marketing Industry - Opportunity to revolutionize traditional Mother's Day advertisements by embracing quirky and off-beat approaches that resonate with consumers.
3. Gift Industry - Innovation lies in introducing personalized and unique gifts, such as customized scratch-off games, that create memorable experiences for recipients.