NYX partners with New York Liberty to be the first beauty brand as its sponsor. NYX Professional Makeup has entered into a new partnership in the sports industry, with the goal of reaching a wider audience and forming genuine connections with fans. The brand's objective is to offer high-quality makeup products that are accessible to everyone, promoting self-expression and respecting individual authenticity.
As part of this collaboration, the brand aims to engage with a diverse fan base. To kick off this initiative, NYX will surprise fans with New York Liberty x NYX Professional Makeup glam kits. This partnership is expected to continue through the playoffs and beyond. The brand is excited about supporting women's sports and initiatives led by women, emphasizing the positive impact of one woman's success on everyone.